国际市场营销第一章.pptxVIP

Chapter oneInternational Marketing Fundamentals ;1.1 The Concepts of Marketing;1.1 The Concepts of Marketing;1.1.1 Marketing;1.1.1 Marketing;1.1.1 Marketing;1.1.2 Marketing Philosophy;1.1.2 Marketing Philosophy;1.1.3 The Development of Marketing Mix;1.1.3 The Development of Marketing Mix;Introduction ;IntroductionText book ; Reference book / Website;IntroductionText book ; Reference book / Website;IntroductionText book ; Reference book / Website;课程介绍;1.2 The Concept of International Marketing;1.2 The Concept of International Marketing;1.2 The Concept of International Marketing;1.2.1 Multi-national Corporations P3,P12;1.2.1 Multi-national Corporations;1.2.1 Multi-national Corporations;1.2.2 Globalization;1.2.2 Globalization;1.2.2 Globalization;1.2.3 Emerging Market;1.2.4 International Marketing Process;1.2.4 International Marketing Process(P19);1.2.4 International Marketing Process;1.2.5 International marketing and domestic marketing.;1.2.5 International marketing and domestic marketing.;1.2.6 International Marketing and Global Marketing;1.2.7 International Marketing and International Trade;1.2.7 International Marketing and International Trade;1.2.7 International Marketing and International Trade;1.2.7 International Marketing and International Trade;1.2.7 International Marketing and International Trade;What International Marketing is ?;What International Marketing is ?;企业经营观念的演变;企业经营观念的演变;企业经营观念的演变;企业经营观念的演变;企业经营观念的演变;Case study;The step of International marketing development;Case study;Case study;Case study;国际营销的演进(表现形态) ;Case study;Case study;Case study;链接：海尔发展阶段对比;See You Next time!;1、Genius only means hard-working all ones life. (Mendeleyer, Russian Chemist)? 天才只意味着终身不懈的努力。20.8.58.5.202011:0311:03:10Aug-2011:03 2、Our destiny offers not only the cup of despair, but the chalice of opportunity. (Richard Nixon, American President )命运给予我们的不是失望之酒，而是机会之杯。二〇二〇年八月五日2020年8月5日星期三 3、Patience is bitter, but its fruit is sweet. (Jean Jacques Rousseau , French thi