宝洁公司的战略实施与控制系统.pptxVIP

IMPLEMENTING STRATEGY CONTROL SYSTEMS AT PG宝洁的战略实施与系统控制;Agenda议程;Choice Cascade to Define the Choices选择级别以确定选择;Choice Cascade to Define the Choices选择级别以确定选择;Re-cap on lecture 1;HOMEWORK;HOMEWORK;Choice Cascade to Define the Choices;Implementing strategy 实施策略First: Understanding the customer第一：了解客户;Retail is still fragmentedShare of top 50 public companies, 19981998年零售业占有率前50家的企业;Energy能源; * Only disclosed deal considerations in excess of USD 25 million Source: Amdata; Thomson Financial Securities; McKinsey analysis;;Sweden瑞典;Now we know the customer…can we find a sweet spot?我们现在知道