广东省纺织品服装出口竞争力现状问题研究.docVIP

PAGE PAGE 15 广东省纺织品服装出口竞争力现状及发展对策研究 摘 要 中国的纺织品服装生产历史悠久，是世界上最大的纺织品服装生产出口国，其出口额在我国的出口结构中所占比例较大。而广东省是我国纺织品服装的生产出口大省，在我国的纺织品服装出口贸易中具有重要的地位。随着经济全球化的发展，科技的日益创新，广东省纺织品服装面临着更为激烈的竞争及复杂的环境。 本文通过收集广东省近年来的纺织品服装出口数据，发现2015年至今，广东省纺织品服装出口呈现出下降的趋势。针对这种状况，本文着手进行了SWOT等理论分析，总结出广东省纺织品服装出口存在着品牌建设不足、劳动力成本上升、产品结构不合理以及国外主要市场实行贸易壁垒等几种问题。最后，通过借鉴国外知名企业服装贸易发展的经验，结合我省纺织服装业的实际情况，从地理位置、国家策略、人才、研发等方面提出促进广东省纺织品服装出口的策略建议。 关键词：广东省纺织品服装；出口；策略建议 Research on the current situation and development strategy of export competitiveness of textiles and clothing in Guangdong Province Abstract Chinas textile and garment production has a long history. It is the largest textile and garment production and export country in the world. Its export volume accounts for a large proportion in Chinas export structure. Guangdong Province is a major province in the production and export of textiles and clothing, which plays an important role in the export trade of textiles and clothing. With the development of economic globalization and the innovation of science and technology, Guangdong Province is facing more fierce competition and complex environment. By collecting the data of textile and garment exports in recent years, this paper finds that the textile and garment exports of Guangdong Province have shown a downward trend since 2015. In view of this situation, this paper starts with the theoretical analysis of SWOT, and concludes that there are several problems in Guangdong textile and clothing export, such as insufficient brand building, rising labor cost, unreasonable product structure and the implementation of trade barriers in major foreign markets. Finally, based on the experience of foreign well-known enterprises in the development of clothing trade, combined with the actual situation of our provinces textile and clothing industry, from the geographical location, national strategy, talent, research and development and other aspects, this paper puts forward some strategic suggestions to promote the export of