广东省家具行业外贸现状和发展对策研究.docxVIP

广东省家具行业外贸现状和发展对策研究 摘 要 改革开放几十年以来，国际市场对家具需求不断增大，在这种情况下，中国总是以“中国制造”的形式参与对外贸易，家具出口贸易以量扩张为主。在“一带一路”、改革开放和全球家具消费升级的背景下，广东省的出口贸易是稳定而渐进的，同时取得了日新月异的发展，因此也吸引了国内外许多学者的关注。现如今全球贸易保护主义盛行、经济发展比较缓慢，广东家具业虽然取得了不错的成绩，但与其他较成熟的行业相比，广东的家具业整体水平还比较低，出口贸易面临着一系列问题。针对这些问题，借鉴其他知名跨国企业的经验，从企业、环境、政府的角度提出了相关的对策建议。 关键词：出口贸易；家具行业；广东 Study on foreign trade status and development countermeasures of furniture industry in guangdong province Abstract Decades since the reform and opening up, the demand for furniture in the international market has continued to increase. In this case, China always participates in foreign trade in the form of Made in China, and furniture export trade is mainly based on volume expansion. In the background of belt and road, reform and opening up, and the upgrading of global furniture consumption, Guangdong ’s export trade is stable and gradual, and it has achieved rapid development, which has attracted the attention of many scholars at home and abroad. Nowadays, global trade protectionism is prevalent and economic development is relatively slow. Although Guangdongs furniture industry has achieved good results, compared with other more mature industries, the overall level of Guangdongs furniture industry is still relatively low, and export trade is facing a series of problems . Aiming at these problems, drawing on the experience of other well-known multinational companies, we put forward relevant countermeasures and suggestions from the perspectives of enterprises, environment and government. Keywords: Export trade; Furniture industry; Guangdong 目 录 TOC \o 1-2 \h \u 一、绪论 1 （一）研究背景及意义 1 （二）研究方法 1 二、文献综述 1 （一） 国外研究综述 1 （二） 国内研究综述 2 三、 广东省家具行业外贸出口现状分析 3 （一）广东省家具行业的发展概况 3 （二）广东省家具行业出口现状分析 5 四、 广东省家具行业出口存在的问题及原因分析 6 （一）传统生产方式弊端明显，自主创新品牌较少 6 19341 （二）缺乏研发和设计人才，导致出现一般劳动力短缺 6 （三）家具原材料成本不断上涨，企业利润减少 6 （四）出口贸易壁垒的增加阻碍了出口前景 7 （五）单一的销售渠道，发展增长率正在下降 7 五、 广东省家具行业提升出口竞争力的 SWOT 分析 7 （一）优势（strengths） 7 （二）劣势(weaknesses) 8 （三）机遇(opportuni