宁波盒马鲜生末端配送路径优化研究-毕业论文.doc

毕业设计（论文） 题 目 宁波盒马鲜生末端配送路径优化研究 摘要 随着经济的发展，近年来居民收入不断提高，消费者对于生鲜农产品的消费要求和需求不断增长，带动了生鲜电商的快速发展。生鲜农产品有很强的时效性，长时间的配送会产生货损，导致消费者满意度降低，因此生鲜电商末端配送水平对其线上业务有着重要的影响。阿里据此推出了盒马鲜生，将线上和线下相结合，形成新零售电商，这种模式拉近了与线上顾客的地理距离，可以更快捷的为其提供配送服务。 本文以宁波盒马鲜生悦峰店为研究对象，对其店配送现状、配送范围以及配送流程进行分析，发现在末端配送过程中，非高峰期配送人员单次配送效率低下成本较高。本文通过建立带有时间窗的模型，运用启发式算法进行数据计算，对盒马鲜生的末端配送路径进行优化。 关键词：生鲜电商；末端配送；路径优化  Abstract With the development of economy and the continuous improvement of residents income in recent years, consumers demand for fresh agricultural products is increasing, which has led to the rapid development of fresh e-commerce. Fresh agricultural products have a strong timeliness, long-term distribution will lead to loss of goods, resulting in lower consumer satisfaction, so the end-of-line distribution level of fresh e-commerce has an important impact on its online business . According to this, Ali has launched Hema fresh store ,a new retail e-commerce model, which combines online and offline to form a new retail e-commerce. This model has shortened the geographical distance with online customers and can provide faster distribution services for them. This paper takes Ningbo Yuefeng Hema store as the research object, and analyses its distribution status, distribution scope and distribution process. It is found that in the end distribution process, the single distribution efficiency of non-peak distribution personnel is low and the cost is high. This paper establishes a model with time window and uses heuristic algorithm to calculate the data, so as to optimize the terminal distribution route of fresh boxed horses. Keywords:New retail;Fresh e-commerce; Terminal distribution;Path optimization 目录 TOC \o 1-3 \h \u 13500 摘要 I 7293 Abstract II 30176 1. 引言 1 12404 1.1 研究背景 1 624 1.2 研究意义 3 17791 1.3 论文研究方法 3 22202 2. 文献综述 4 17282 2.1 新零售的概念 4 19635 2.2 末端配送路径优化的概念 4 28597 2.3 国内外生鲜末端配送研究 4 869 2.3.1 带时间窗的配送优化研究 4 26851 2.3.2 末端配送模式的研究 5 21165 3. 盒马鲜生现状 6 4782 4. 宁波盒马鲜生悦峰店的研究 8 1381