产业动态与全球市场分析.pptxVIP

Industrial Dynamics and Market/Competitor Analysis in a Global Context;Overview of the Block;The Concept of Industrial Dynamics;The Players;The Role of ICT in Changing the Rules of the Game;Migatronic -”The Rolling Case” ;Some Key Concept Theories;Competence-based Theory;Strategic Implications of the Competence-based Theory;Teaching Methods;International Market Analysis;Aims and Approaches;Market Analysis and Organisational View of the Environment;Assumptions Underlying Knowledge Acquisition;Implications for Market Knowledge Acquisition;The asian perspective;Three Types of Productive Organisa