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Unit 1 Advertising
教案学案 一体化
林牛津版高中英 模 四
Unit 1 Advertising
教案学案 一体
化 学 目 1 . : advertise
,share ,persuasive ,product,
service, promote, place, intended, educate, welfare,
complete(ly), lie, claim, aware, toothpaste, breath, cure,
customer,
connect,
trick,
creative,
public,
lead,
nationwide,
campaign, drug, deal, social, commit, smart, satisfied,
publisher,
unique,
senior,
choice,
recommend, purchase,
copy,
sweet, sales, bar, packaging, update, design, unforgettable,
fashionable, convenient, continuously, functional, filling,
available,
various,
particular,
goal,
target,
media,
mailing,
determine, appeal, react, gather, approach 2
. 、短 :
be used to
,be satisfied with, encourage sb. to do sth., post
sth. on the school website, learn about, do some research on,
have information to do sth., share sth. with sb. pay for, do
sth. for free, be intended to do sth., educate sb about sth.,
tell sb. the truth, protect sb. from, be aware of, even if, be
proud
of,
feel
good about,
connect sth. to, play
trick on
sb.,
serve
the
public,
be meant to do st h.,
lead(live)
a ?life,
deal
with ,believe
in
sth.,
publics
service
projects,
Project
Hope,
school every child, be smart about, be supposed to do sth.,
persuasive
language, exciting
images, be popular
with,
market
share,
sales targets,
market leader,
be of high
quality,
sales
figures, for the benefit of, have a goal, get sb. to do sth.,
create
the right
message, care
about,
be concerned
with,
affect
one’s life, get the message across, depend on, come up with,
3. 法、 构: direct speech and reported speech
直接引 和
接引 4 . 技能指 : 1 ) read
expository
writing
2) write
an advertisement and develop an advertising campaign
合作探
究 Welcome to the unit
I . Read the following
and tell
what they
are for: 1. Home-care helper for disabled womanin
her
downtown
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home, provide personal care and recreation, 10 a.m. to 6 p.m., five days a week. 824-3174 between 4 and 7 p.m. 2. Large bedroom
in shared house, close to dow
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