某咨询—三星竞争对手分析（nokia）.pptxVIP

CONFIDENTIAL;OVERVIEW OF COMPETITOR ANALYSIS FRAMEWORK;KEY ISSUES TO PROBE - NOKIA;BACKGROUND INFORMATION;;STRATEGY;NOKIA POSITIONS ITSELF AS A LEADING PRODUCT AND SYSTEM SUPPLIER IN THE FAST GROWING MOBILE COMMUNICATION INDUSTRY;NOKIA HAS CAUGHT UP WITH MOTOROLA AS MARKET LEADERS IN MOBILE HANDSETS SINCE 1999;UNLIKE ITS COMPETITORS, NOKIA’S MARKET SHARE IS THE SAME AMONGST NEW AND REPURCHASE BUYERS;AMONG REPURCHASERS, NOKIA’S CHURN RATE IS HIGH, BUT AT PAR WITH MOTOROLA ;PRODUCT/MARKET;Nokia has a narrow product portfolio focusing on mobile communication products, and mobile handset is Nokia’