西交大MBA战略管理讲义1.pptxVIP

STRATEGIC MANAGEMENT: Concepts and Cases for MBA Class 131-132 Zhang Yong Xi’an Jiaotong University ;Main Issues to be Covered:;Chapter 1;Chapter Outline;Thinking Strategically:The Three Big Strategic Questions;What Is Strategy?;Craft a Strategy to Achieve Objectives;Developing a Vision and Mission;Missions vs. Strategic Visions;Sample Mission Statement;Setting Objectives;Types of Objectives Required;Examples: Financial Objectives;Examples: Strategic Objectives;Crafting a Strategy;Involves deciding how to Respond to changing buyer preferences Outcompete rivals Respond