知糖医学代谢管理公司的营销策略研究.docxVIP

PAGE PAGE 27 知糖医学代谢管理公司的营销策略研究 摘 要 随着中国经济的发展，民众收入水平的提高，消费习惯和生活习惯也发生了变化，健康问题对人们的影响越来越显著。生活水平的提高带来了生活方式和健康概念的变化，人们对待健康不再局限于疾病治疗的层面，为了维持健康，提高生活质量，更多关注转向疾病预防方面。随着医疗需求的剧增和政策红利的发表，健康管理领域的相关业务呈现出巨大发展的可能性。知糖医学代谢管理公司正是以达到全方位、科学、合理的管理客户的健康为经营目标。 本文采用文献检索法和问卷调查法，结合相关理论对知糖医学代谢管理公司的营销环境、STP策略及营销组合策略进行研究，发现其营销策略中存在的问题并提出相关建议，以帮助该公司扩大知糖品牌的知名度和美誉度，提高市场占有率。 关键词：健康管理；STP策略；营销组合策略 Research on Marketing Strategy of Zhitang Medicine Metabolic Management Company Abstract With the development of Chinas economy, peoples income level has increased, consumption habits and lifestyle habits have also changed, and health problems have become more and more significant for people. The improvement of living standards has brought about changes in lifestyle and health concepts. Peoples treatment of health is no longer limited to the level of disease treatment. In order to maintain health and improve the quality of life, more attention is paid to disease prevention. With the rapid increase in medical demand and the publication of policy dividends, related businesses in the field of health management have shown great possibilities for development. Zhitang Medical Metabolism Management Co., Ltd. aims to achieve all-round, scientific and reasonable management of customer health.???? This article uses the literature retrieval method and questionnaire survey method, combined with relevant theories to study the marketing environment, STP strategy and marketing mix strategy of Zhitang Medical Metabolism Management Company, discovers the problems in its marketing strategy and proposes relevant suggestions to help the company Expand the popularity and reputation of Zhitang brand,and increase market share.Keywords: health management; STP analysis; marketing mix strategy 目录 TOC \o 1-3 \h \z \u 摘 要 I Abstract II 目录 III 一、绪论 1 （一）研究背景 1 （二）研究目的及意义 1 （三）研究方法 2 二、健康管理行业的市场现状和前景分析 2 （一）健康管理行业的市场现状 2 （二）健康管理行业的前景分析 4 三、 知糖的背景介绍 4 四、 知糖的营销环境分析 5 （一）宏观环境分析 5 1. 政