产业组织与分析课程2.pptxVIP

Qualitative research;1. The Five Forces that shape an Industry;The Complicated Version:Five Forces Model and Key Factors ;Deficits of the Five Forces;Conclusion: The Industry Structure Perspective Says that Successful Strategies Should:;2.Industry Structures;;;BCG’s Analysis of the Strategic Characteristics of Specialization Businesses;4.Strategic Groups Within Industries;The Concept of Strategic Groups;Strategic Group Example: Pharmaceutical;Strategic Group Framework (axes and bubble dimension may vary);Simple Strategic Group Examples: Fashion Industry;Strategic Group: Computer Resellers;5. Gartner Magic Quadrant;Positioning Technology Players Within a Specific Market;Gartner Group Magic Quadrants;How Do Magic Quadrants Work?;;6. Industry Time Line Analysis;7. Technology Hype Cycle within the IT Industry;E-Business Industry Hype Cycle;8.What is roadmapping?;;;9. scenarios analysis;10. Tool Value Chain Analysis: Airline Industry Value Chain;11.Tool: Competitor Behavior Segmentation;Research methodology;1.Media clippings Analysis;利润池概念;2.Profit Pool Analysis;3. Bench Marking;Description Benchmarking improves performance by identifying and applying best demonstrated practices to operations and sales. Managers compare the performance of their products or processes externally with those of competitors and best-in-class companies and internally with other operations within their own firms that perform similar activities. The objective of Benchmarking is to find examples of superior performance and to understand the processes and practices driving that performance. Companies then improve their performance by tailoring and incorporating these best practices into their own operations—not by imitating, but by innovating.;Methodology Benchmarking involves the following steps: ? Select a product, service or process to benchmark; ? Identify the key performance metrics; ? Choose companies or internal areas to benchmark; ? Collect data on performance and practices; ? Analyze t