【品牌研报】NetBaseQuid-2020年品牌激情报告（英文）_市场营销策划_品牌营销市场研报_.docx

BRAND PASSION REPORT: TOP GLOBAL BRANDS 2020 REPORT 2 NetBase 2 NetBase Quid Brand Passion Report 2020: Top Global Brands LOOKING FOR BRAND LOVE 3 METHODOLOGY 3 MEASURING [BRAND] LOVE: THE ART AND SCIENCE 4 GLOBAL LOVE LIST ALL STARS: TOP 10 5 TOP MOST LOVED GLOBAL BRANDS (RANKED BY MENTIONS) 6 GLOBAL DISTRIBUTION OF TOP BRANDS 8 INDUSTRY DISTRIBUTION OF TOP BRANDS 9 SHARE OF VOICE DISTRIBUTION OF TOP BRANDS 9 TOP 10 GLOBAL LOVE LIST INSIGHTS 10 CATEGORY INSIGHTS 29 AUTOMOTIVE 29 CONSUMER GOODS 30 E-COMMERCE 31 ENTERTAINMENT 32 PAYMENT SERVICES 33 FOOD BEVERAGE 33 RETAIL 35 SOCIAL MEDIA 36 TECHNOLOGY 36 TELECOMMUNICATIONS 37 TRANSPORTATION 38 FINANCE 38 CONCLUSION 38 PAGE 4NetBase Quid PAGE 4 NetBase Quid Brand Passion Report 2020: Top Global Brands Looking for [Brand] Love The NetBase Quid Brand Passion Report: Top Global Brands Report, a.k.a. “the Love List” is a close look at the brands consumers express the most love for on social media. Using next generation Artificial Intelligence powered technology, we surfaced the strongest, most positive consumer emotions towards brands, then identified which brands get the most love in this report. Understanding consumer preference is one-part art, and one-part science. It’s about more than measuring the objective volume of social content or sentiment. It’s also about the intensity of passion, feelings and emotions shared in posts across the web. Smart marketers who want to get the most from social pay particular attention to these passions and use them to drive intelligent brand decision-making. Social passion offers new insights into brand health, enables measurement of campaigns against lasting emotional assets and informs geographical action—such as where an emotionally driven campaign could deliver maximum impact. And return on investment can been tied to return on love. In this report, we look at the overall top most loved brands globally as discussed on social media channels