P2P对深圳银行业的影响及对策.docVIP

PAGE II 摘 要 随着互联网时代的崛起，互联网在经济中的地位越来越举足轻重。互联网金融也随之发展，商业银行面临着一轮翻天覆地的变化以及机会。传统银行面临着互联网融资机会，以及传统业务模式的变革。本文从P2P对商业银行的影响角度，全面分析互联网金融对银行及其业务的影响，并提出相应的对策。 本文分析P2P和传统银行业的内涵，重点阐述了P2P对深圳银行业的影响，分析了P2P对深圳银行业的影响，并针对存在的问题提出了相应的对策。 本文共分为五个部分:第一部分为引言，介绍了本文的研究背景、意义。第二部分分析了P2P的含义和深圳银行业的发展现状;第三部分分析了P2P对深圳银行业的影响。第四部分论述了P2P深圳银行业的发展对策。第五部分为结论。 本文的创新点在于通过P2P等互联网金融新兴产品对传统银行业的影响及其给传统银行业带来的变革以及机遇，进一步解读传统银行业所面临的挑战，并对其提出相应的对策。 关键词：P2P 互联网金融 传统银行业 影响对策 ABSTRACT With the rise of the Internet era, the Internet plays an increasingly important role in the economy. The Internet have been financial development, commercial bank is facing a sea change and chance. Traditional banking is facing financing opportunities on the Internet, and the transformation of the traditional business model. From the perspective of P2P impact on commercial Banks, this paper comprehensively analyzed the influence of the finance for the Internet bank and its business, and puts forward corresponding countermeasures. This paper analyzes the connotation of P2P and traditional banking, expounds the P2Ps influence on the banking industry in shenzhen, analyzes the P2Ps influence on the banking industry in shenzhen, and puts forward the corresponding countermeasures for the existing problems. This paper will be divided into five parts: the first part is introduction, introduces the research background, significance of this article. The second part analyzes the meaning of P2P and shenzhen banking industry development present situation; The third part analyzes the P2P affect banking in shenzhen. The fourth part discusses the development countermeasures of P2P shenzhen banking industry. The fifth part is the conclusion. The innovation of this paper is to further understand the challenges faced by the traditional banking industry through the influence of P2P and other emerging Internet financial products on the traditional banking industry and the changes and opportunities brought to the traditional banking industry, and put forw