《英语（拓展模块）》第11单元.pptxVIP

;1.我们生活中常见的媒介有哪些？ ;2.所有媒体都有一个目标，有些媒体有两三个目标。思考媒体的其他目标，看是否符合下列分类。 ;;Helen：We want to achieve the market goal with the right media. Leo：Certainly. We think we’ve come up with a good plan. Helen：What media do you plan to use? Leo：Well, taking into account the image you want to project, we’ve asked our copywriters to prepare copy for computer magazines and the Internet first. Helen：So that way, our advertising dollars would be focused on people we know are computer users. Leo：Yes. We’ll also run billboard and newspaper ads to help create broad brand recognition. Helen：Good point. Please p