奥美品牌思想.pptxVIP

Ogilvy Interactive Team;Customers?;What is CRM?;Why CRM?;Why CRM? (continued);Evolution of CRM;Mass Marketing;Target Marketing;CRM;CRM Cycle;CRM Critical Success Factors;CRM Components;CRM Components (continued);CRM Environment;CRM Building Blocks;Ogilvy and CRM;Ogilvy Interactive China and CRM;The Technology road ahead 2001;Objectives;Technology – Strategic key focus;Key Technologies and skills;Training Plan;Technology Laboratory;Partnership with third parties;Services Provided by Tech. Group;