台大消费者行为cb08learning.pptx

Learning and Memory;Overview;What Is Learning?;The Consumer As a “Black Box”: A Behaviorist Perspective on Learning;Behavioral Learning Theories;Classical Conditioning;Classical Conditioning;Marketing Applications of Classical Conditioning;Instrumental Conditioning;Four Types of Learning Outcomes;Reinforcement Schedules;Vicarious Learning;Cognitive Learning Theory;The Role of Memory in (Cognitive) Learning;The Memory Process ; Relationships among memory systems;IBM PC;The Cycle of Remembering;Success Retrieval Depends on...;Causes of Forgetting;How Companies Can Help Consumers to Remember;9、春去春又回，新桃换旧符。在那桃花盛开的地方，在这醉人芬芳的季节，愿你生活像春天一样阳光，心情像桃花一样美丽，日子像桃子一样甜蜜。12月-2012月-20Monday, December 28, 2020 10、人的志向通常和他们的能力成正比例。20:59:3220:59:3220:5912/28/2020 8:59:32 PM 11、夫学须志也，才须学也，非学无以广才，非志无以成学。12月-2020:59:3220:59Dec-2028-Dec-20 12、越是无能的人，越喜欢挑剔别人的错儿。20:59:3220:59:3220:59Monday, December 28, 2020 13、志不立，天下无可成之事。12月-2012月-2020:59:3220:59:32December 28, 2020 14、Thank you very much for taking me with you on that splendid outing to London. It was the first time that I had seen the Tower or any of the other famous sights. If Id gone alone, I couldnt have seen nearly as much, because I wouldnt have known my way about. 。28 十二月 20208:59:32 下午20:59:3212月-20 15、会当凌绝顶，一览众山小。十二月 208:59 下午12月-2020:59December 28, 2020 16、如果一个人不知道他要驶向哪头，那么任何风都不是顺风。2020/12/28 20:59:3220:59:3228 December 2020 17、一个人如果不到最高峰，他就没有片刻的安宁，他也就不会感到生命的恬静和光荣。8:59:32 下午8:59 下午20:59:3212月-20