雨润冷鲜食品营销策略研究.pdfVIP

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雨润冷鲜食品营销策略研究.pdf

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毕业论文（设计）雨润冷鲜食品的营销策略研究学生姓名：指导教师：合作指导教师：专业名称：市场营销所在学院： 2013 年 6 月目录 ······························································································· 摘要 Ⅰ ······················································································· Abstract Ⅱ 第一章前言 1 ···················································································· 1.1 研究的目的与意义 ··········································································1 1 1.2 研究内容与方法 ············································································· ············································· 第二章雨润食品集团现状及存在问题 3 2.1 雨润食品概述 ················································································ 3 3 2.2 行业现状分析 ················································································ 2.3 雨润集团存在问题 ··········································································4 第三章雨润集团营销策略发展的探析