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1 Database
Databasesoffer great opportunities for productivity. In fact, in corporate libraries,
electronic databasesare now consideredmore valuable than books and journals. However,
maintaining databasesmeans users must make constant efforts to keep them from being
tampered with or misused.
1、Strategic uses
Databases help users to keep up to date and to plan for the future. To support the needs of
managers and other business professionals, many organizations collect data from a variety of
internal and external databases. This data is then stored in a special type of database called a
data warehouse. A technique called data mining is often used to search these databases to look
for related information and patterns.
There are hundredsof databasesavailable to help userswith both generaland specific
business purposes, including:
Businessdirectoriesproviding addresses,financial and marketing information, products,
and trade and brand names.
Demographic data, such as county and city statistics, current estimates on population and
income, employment statistics, census data , and so on.
Business statistical information, such as financial information on publicly traded
companies, market potential of certain retail stores, and other business data and information.
Text databasesproviding articles from businesspublications, pressreleases,reviews on
companies and products, and so on.
Web databases covering a wide range of topics including all of the above. As mentioned
earlier, web search sites like Yahoo! Maintain extensive databases of available web sites.
2、Security
Precisely because databases are so valuable, their security has become a vital issue. As we
discussedin chapter 10, there are several databasesecurity concerns. One concern is that
personal and private information about people stored in databases may be used for the wrong
purposes.For
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