快消企业渠道管理财务分析(3)：渠道与客户的利润分析.docxVIP

快消企业渠道管理财务分析(3) —渠道与客户的利润分析 Miller Zhou 快消企业渠道管理财务分析系列课程 ?为什么要关注渠道和客户的利润？ 唾案例;渠道利润表的编制与分析 壺 案例：客户利润表的编制与分析 快消企业渠道管理财务分析课程回顾 01 01 为什么要关注渠道和客户的利润 渠道与客户的利润分析 某快消企业销售部年度预算的廃x^cutiv?summary Geographical expansion has made the key contribution on driving growth, but not fully recovered in key/A/B cities xx brand keeps strong growth supported by the unique brand position and POS controllability enhancement MBS strategy has been proven working, particularly in MBS retail store, however, the development among channels is not balanced yet Investment efficiency was improved thru channel and customer mix