如何写策划英文案.pptxVIP

chapter 5 writing the plan contents1 、introduction 2 、executive summary3、situation analysis: assumption .sales . strategic market. Key product . key sales areas.4 Market objectives5 Market strategies 6 schedules 7 sales promotion8 budgets 9 profit and loss account10 controls 11 update procedures Appendix1 guidelines The written plan must be clear, concise and easy to read. Start each complete section on a new page When listing key points, use double spacing Do not try cram too many figures onto one page. Do not use jargon that may not be understood by all those who