市场营销得到客户和留住客户的艺术.pptxVIP

Marketing 市场营销 the art of getting and keeping customers.About the courseThe good star is an half of success.Overall objectivesAt the conclusion of the course, students should be capable of:Understanding, listing, and explaining the factors, which constrain and provide opportunities for marketing.Developing the frameworks that formulates marketing strategies.Researching market potentials.Designing marketing mix to entry and penetrate markets.…MethodologyThis subject will involve lectures, discussions, presentations, and workshop activities.Approach to learningFacilitate learning rather than pre