浅谈我国婚纱产业发展现状与前景.pdfVIP

浅谈我国婚纱产业发展现状与前景 摘要 随着中国经济备受世界瞩目的同时，中国历史文化也同样受到世界的 重视。承载着数千年中华历史文明的中国传统服饰元素作为中国历史文化的一 个重要组成部分，更是引起了全世界的广泛关注，世界刮起“中国风”。传统不 等于繁琐、传统不等于不时尚。在新的社会环境中，我们不能拘泥于老的思维 模式，应该与时俱进，带着中国传统的服饰文化突出重围，占领新的舞台。本 文以八月照相馆婚纱摄影的运作为例，浅谈我国婚纱产业发展现状，探讨了我 国婚纱产业发展存在的问题，解决我国婚纱产业发展的问题的建议，并预测我 国婚纱产业发展前景。 关键词：婚纱产业；传统服饰元素；发展前景 Abstract With Chinas economy much attention of the world at the same time, Chinese history culture also by the worlds attention. Carrying nearly one thousand years of Chinese history and culture of the Chinese traditional clothes elements of the history and culture of China as an important component, is caused worldwide concern, the world to blow \Chinese wind\. Traditional is not equal to the tedious, traditional doesnt mean its not fashion. In the new social environment, we cant get bogged down in the old thinking mode, should keep pace with The Times, with the traditional Chinese costume culture beckoning, to capture new stage. In this paper the operation of the August photography studio wedding photography as an example, showing our country wedding industry development present situation, discussed the wedding industry development in our country, the problems of the industrial development of the marriage gauze to solve the problem of the suggestion, and forecast the development prospect in marriage gauze industry. Key words: the wedding industry; traditional clothing elements; development prospect 目录 摘要1 前言3 一、浅谈我国婚纱产业发展现状3 二、我国婚纱产业发展存在的问题4 （一）国内婚纱产业品牌发展处在劣势4 （二）国内婚纱产业品牌发展处在劣势的原因5 三、 解决我国婚纱产业发展的问题的建议5 四、我国婚纱产业发展前景6 参考文献7 前言 现在中国每年有近 1 000 万对新人喜结良缘，全国因结婚产生的消费总额 己达200 亿元，其中仅婚纱消费约有 1 亿元。目前，中国己成为世界各服装品 牌的最佳代工厂，世界上的婚纱有 90%以上产自中国