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2021-08-15 发布于山东
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金融产品营销策划与方案.docx

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金融产品营销策划与方案金融产品营销策划与方案 PAGE / NUMPAGES 金融产品营销策划与方案金融产品营销策划方案目录纲要提示·························································（03）先进思想························································（03）一、策划目的·····················································（03）二、营销环境剖析·················································（03）（一）、宏观环境剖析·············································（03）（二）、基金产品 SWOT剖析········································（04）、优势·····················································（04）、劣势·····················································（06）、威迫·····················································（07）、时机·····················································（07）（四）、公司形象剖析·············································（09）三、市场面对的问题剖析· ···········································（ 10）四、市场时机剖析·················································（ 11）五、营销策划达到的目标· ··········································（ 11）六、营销策略 ·····················································（11）（一）、产品策略··················································（11）（二）、渠道策略·················································（14）（三）、价钱策略··················································（15）（四）、促销策略 ·················································（16）七、详细推动方案·················································（ 17） ( 一) 、针对不一样投资者···········································（17）（二）、针对公司自己·············································（18）八、花费估算 ······················································（ 19）结束语···························································（19）附录一···························································（20）附录二 ···································································（ 21） word 范文金融产品营销策划方案纲要提示：汲取更多的客户，把潜伏客户转为主要客户。扩大临汾邮政银行在临汾市场的影响力，提高市场所位。挣脱邮政银行的旧形象，建立可信，时髦的商业银行新形象。建立起品牌文化形象，打造稳重的、专业的、诚信的、有远见的、负责的、智慧的、伙伴关系的公司形象。发展临汾邮政银行的客户，争取每个客户都知道网上银行，和小额贷款。在客户有需要时，临汾邮政银行作为客户的第一选择。先进思想：除针对网上银行，小额贷款卡这几种产品的营销策划，还有一种新式的低碳信用卡。此卡集材质环保，设计优美，多功能等多种优势于一体。为新一代的年青