《互联网金融》-课程教学大纲.docVIP

PAGE PAGE 15 《互联网金融》课程教学大纲 一、课程基本信息 课程代码课程名称：互联网金融 英文名称：Internet Finance 课程类别：专业选修课 学 时：38 学 分：3◆ 适用对象: 经济类、管理类各专业 考核方式：考查 先修课程：《金融信息化》、《网络金融学》 二、课程简介 中文简介: 本课程在讲述互联网金融的基本概念、基本理论的基础上，重点探讨互联网金融的基本模式及其产业生态状况，以案例分析、实操实验和行业生态链的实际调研为主要教学手段，分别对P2P模式、众筹模式、第三方支付、互联网理财、虚拟货币、网络金融营销等各细分业态及其创新创业的典型案例进行系统的分析与讲解，力争对“互联网+普惠金融的业务创新”行动及创业历程进行全面的揭示，使学生全面把握当代互联网金融业务创新的全貌及不同细分领域创新创业的特点与方法模式。 具体课程内容包括：互联网金融的基本概念与基本理论、互联网金融的基本模式、互联网金融的技术经济背景、互联网金融的国内外发展状况、互联网金融的国内外发展政策与监管制度比较、互联网金融的标准化发展与监管问题、P2P模式的典型案例分析、众筹模式的典型案例分析、第三方支付的典型案例分析、互联网理财的典型案例分析、虚拟货币的典型案例分析、网络金融营销的典型案分析等。 英文简介: Based on the basic concepts and theories of Internet Finance, this course mainly focus on the basic model of Internet Finance and the industrial ecology. The main teaching methods of the course are case study、practical experiment and actual research of industry ecological chain. The course will analyze and explain the typical case of innovation and entrepreneurship as well as various minute branch industries such as P2P mode、crowdfunding model、the third-party payment、internet banking、virtual currency、network financial marketing. By proclaiming the action of “Internet + common beneficial finance” and entrepreneurship, the course is aimed to help students grasp the panorama of contemporary Internet Financial business innovation as well as the features and method models of different innovation and entrepreneurship in various minute branch industries. The main contents of the course include the following: the basic concepts and theories of Internet Finance、the basic models of Internet Finance、the technical and economic background of Internet Finance、the development of Internet Finance at home and abroad、the comparison of development policies and regulatory systems of Internet Finance at home and abroad、the standardization development and supervision of Internet Finance、the typical case analysis of P2P mode、the typical case analysis of crowdfunding model、the typical case analysis of the third-party