商务英语谈判教材.pptxVIP

商务英语谈判Business Negotiation; 商务谈判的外延很广，包括贸易谈判、招标与投标谈判、引资和投资、工程承包、技术转让等方面的谈判。中国加入世界贸易组织以来，对外贸易呈现出一片崭新的面貌，进出口贸易往来日益增多。贸易谈判作为商务活动中的一个重要环节，对国内外企业间的合作、进出口贸易的成败起着举足轻重的作用。首先我们主要学习贸易谈判及其口译。;  贸易谈判主要环节;Inquiry询盘;贸易谈判口译;2. 发盘（offer） 在这个环节中经常用的句子有: We are pleased to make you an offer for …/ Here’s our offer. / I expect you to accept our general terms and conditions of trade. / Would you tell us what quantity you require so that we can work out the offer? ;3. 还盘（counteroffer）在这个环节中经常用的句子有: Your price sounds a bit too high. / Your price is much higher than we expected ./ Will you reduce your price by…%? / In order to conclude the transaction, I hope you will see your way to bring down your price by…%? / If you stand firm, we can hardly come to terms. ;Supplementary Vocabulary;客户 client/ customer 老主顾 regular customer 发货 deliver 一般(具体)询盘 general ( specific ) inquiry 报价单 quotation list (sheet) 享有盛誉 enjoy great reputation (popularity) 厂商 manufacturer 供应商 supplier 需求量很大 in great demand;May?I?have?an?idea?of?your?prices? 可以了解一下你们的价格吗？ Can?you?give?me?an?indication?of?price? 你能给我一个估价吗？ Please?let?us?know?your?lowest?possible?prices?for?the ?relevant?goods. 请告知你们有关商品的最低价。 If?your?prices?are?favorable,?I?can?place?the?order?right?away. 如果你们的价格优惠，我们可以马上订货。 Wed?rather?have?you?quote?us?FOB prices. 我们希望你们报离岸价格。 Would?you?tell?us?your?best?prices?C.I.F.?Humburg?for?the chairs. 请告诉你方椅子到汉堡到岸价的最低价格。;Offer and counter--offer;1. name of the goods. 2.quality and specifications. 3. quantity. 4.details of prices. 5. discount. 6. terms of payment. 7. time of shipment. 8. packing ; A counter—offer is made when the prospective buyers find any terms and conditions in the offer unacceptable. Sometimes buyers may take the initiative to make a bid to sellers. If the bid is not acceptable to the sellers, a counter—bid will be made subsequently.;Offer and counter--offer;Supplementary Vocabulary;Firm offer Sales volume销量 50% off 25% discount Buy one, get one;We can