买手和商品企划师的职能分工.pptxVIP

UK retailing英国零售业James ClarkLecture agenda课程结构What is retailing ?零售业是什么？Supply chain roadmap供应链流程图Review of the UK market size and shape英国市场的规模和形式Analysis分析And the relevance相关的因素Strategy planning tools策略制定Review of fashion BM structures时尚买手和商品企划师BM structure charts工作结构图Roles of Buyer and Merchandiser买手和商品企划师的职能Retailing – what is it ?什么零售产业？The right product, at the right price, in the right place, at the right time（合适的产品，适当的价钱，合适的场所进行销售，还要注意在适当的时间）Supply chain roadmapUK market size and shape英国市场的规模和形式Market data is important for any retailer/designer来自市场的 数据对零售商和设计师都是至关重要的信息Awareness of market对市场的清楚认识Size, segments, customers市场规模，组成， 消费者Awareness of opportunity对所存在机遇的认识Growth areas of the market, demographic changes 市场中在发展的 部分，人口统计的变化Awareness of risks对潜在风险的认识Declining areas of the market, competition levels 市场中正在走下坡 路的部分，竞争对手的水平Awareness of trends对流行趋势的感知Shopping habits, attitude to price 消费者的购物习惯，对价格的态度UK market size and shape英国市场的规模和形式Awareness of the market对市场的了解认识UK retail market valued at ￡250bn in 2005 英国零售业在2005年价值25000亿英镑One third of retail sales in stores 1/3属于店铺零售业Clothing footwear market valued at 15% of retail sales 服装，鞋业占了整个零售市场的15%Womenswear represents 60% of clothing/footwear sales 女装占了整个服装，鞋业销售的60%Retail represents 6% of UK GDP 零售业占了整个英国国内生产总值的6%UK market size and shape英国市场的规模和形式Awareness of opportunity 现有的机遇Silver consumers to grow by 40% in the next 20 years年长顾客会随社会人群 老龄化而变得越来越多，未来20年后会增长到40% Post war baby boomers have highest disposable income战后生育高峰后的这代 人收入很高，用于消费的钱相应提高。Youth customers have more time to shop年轻的消费者有更多时间去购物消费On line shopping just 4% of market网上购物只占了市场的4%Value retailers market share 20%, doubling in 6 years 零售业占整个市场的 20%的，在六年后还会翻番UK market size and shape英国市场的规模和形式Awareness of risk现存的危机Retail inflation at 7% versus 29% for economy over the last 10 years最近十年内零售业通货膨胀率高Brand and retailer loyalty is declining顾客对品牌的忠诚度下降Consumer spending being diverted from clothing to non clothing markets消费者转向非服装类消费Retail market