大学英语四级阅读理解训练.docx

大学英语四级阅读理解训练 大学英语四级阅读理解训练 大学英语四级阅读理解训练 Classified advertising is that advertising which is grouped in certain sections of the paper and is th us distinguished from display advertising. Such group ings as “Help Wanted”, “Real Estate ”, “Lost and Found” are made, the rate charged being less tha n for display advertising. Classified advertisements are a convenience to the reader and a saving to t he advertiser. The reader who is interested in a particular kind of advertisement finds all advertisements of that type grouped for him. The ad vertisers may, on this account, use a very small a dvertisement if it were placed among larger advert isements in the paper. It is evident that the read er approaches the classified advertisement in a diff erent frame of mind from that in which he approach es the other advertisements in the paper. He turns to a page of classified advertisements to search for the particular advertisement that will ntion is voluntary, the rely too much extent  meet his advertiser on display  needs. does type  As not to  his atte need to get the re ader ’s attention. Formerly all classified adverti sements were of the same size and did not have di splay type. With the increase in the number of suc h advertisements, however, each advertiser within a certain group is competing with others in the same group for the reader ’s attention. In many cases, the result has been an increase in the size of the space used and the addition of headlines and p ictures. In that way, the classified advertisement h as in reality advertisement. This is particularly tr ue of real estate advertising? 1. All of the following facts are advantages of cl assified advertisement for advertisers EXCEPT that __ __. A) classified advertisement charges less money B) it is easier to attract the attention of the t arget consumers C) it provides more information for the readers D) it does not have to rely too muc h on display type 2. One of the examples given of types of