品牌管理讲座.pptxVIP

Victoria’s Secret: ObjectiveGet men to buy women’s underwear..让男人去买女人的内衣.…..as gifts for women……作为给女人的礼物So where can we find attentive men?哪里可以找到专心的男人？And now for something completely differentWebcast网络Superbowl adSuperbowl 广告Lead IdeasFashion show时装秀Do a world’s first and publicise it..开创先例，并且让公众知道Intensification by weaving the ideas together将不同的IDEA组织在一起Publicise unheard-of response to world’s first online fashion show advertised during the SuperBowl在Superbowl期间发布广告， 告知公众世界上第一个网上市装秀Problem: response levels crashed the system!难题： 系统崩溃！Summary小结Interplay and intensification improve results相互影响