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How to sell …
It ’s not quite true that a great salesperson can sell anything to anyone. For a_1_ , they might not
need it and sales is all about meeting needs _2_ , selling is one of those things that can
happen to anyone, no _3_ what their job description, so here are the basics.
Step 1 Build trust
You need to _4_ trust with the person to whom you are selling. They don ’t have to be your best
friend but essentially people don ’t buy from people they hate or distrust.
St
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