跨文化管理英文课件：ch2 Strategies for the Multinational Company.pptVIP

Participation Strategies The strategies that deal with the choices regarding how to enter foreign markets and countries are called participation strategies. Participation Strategies Export Strategies Licensing Franchising Joint venture Foreign Direct Investment Export Strategies passive exporting indirect exporting direct exporting intermediary foreign sales representatives (EMC, ETC) foreign distribution foreign retailers foreign end