第5讲企业公关与产品品牌形象.pptxVIP

第五讲Chapter 5;企业公关与中国产品品牌形象Corporate PR and the Brand Image of Chinese Products ;综述Overview;品牌的理解Understanding of the Brand;中华老字号（1）China Time-honored Brands (1);中华老字号（2） China Time-honored Brands (2);中华老字号（3） China Time-honored Brands (3);中国驰名商标Famous Trademark of China ;中国行业标志性品牌The Leading Brand of Industry ;中国新品牌指南The Guide for New Brands of China ;对中国品牌建设公关方面的思考Thoughts on building brands of China – from a PR perspective ;案例Cases;国酒茅台National Wine Moutai;红塔山Hong Ta Shan;恒源祥Heng Yuan Xiang;上汽集团Shanghai Automotive Industry Corporation (Group) ;上海新天地Shanghai Xintiandi