外贸英语函电课件：Chapter02 Establishing Business Relations.pptVIP

Chapter Two Establishing Business Relations Review How many common styles of layout do we learn from the last class? What are the 7 essential parts of a business letter? Contents of Chapter 2 Section One Introduction Section Two Specimen Letters Section Three Useful Words Expressions Section Fore Useful Sentences Section Five Exercises Section One (P28) Introduction How to write a First Enquiry Letter the source of his information; 2) his intention; 3) the business scope of his firm and also its branches and liaison offices, if any; 4) the reference as to his firm’s financial position and integrity. Sources of new business opportunities Bank Chambers of commerce Trade directory Commercial Counselor Advertisement Exposition Specimen Letters Section Two Letter 1 Wishing to establish relations The main contents Opening： Tell the prospective client how and where their name and address are known Body：Self introducing, indicate you are keen to enter into business relations. Closing: Express your expectaion for cooperation or early reply. e.g Specimen Letter 1 Wishing to establish relations P28 get to know 经由……的介绍；承蒙……的介绍 illustrated catalogue 插图目录 specific enquiry 具体询盘 enclosed please find兹随函附上……请查收 latest price list 最新价目表  Notes Useful sentences We are keen to expand our foreign trade. be keen to do sth. / desire to do Should you require any further details about our company, please do not hesitate to contact us. (If you should....) We look forward to hearing from you in the near future. Letter 2 Writig self-introduce letters The main contents Opening： Tell the prospective client how and where their name and address are known Body：Brief introduction about your company’s strength, advantage in your industry/market. Closing: Express your expectaion for cooperation or early reply. Specimen Letter 2 P30 Notes 1 have been informed by 经由……的介绍；承蒙……的介绍 2 specializes in 专营 3 electrical appliances 家用电器 4 l