澳大利亚购物中心发展模式.pptx

Australian Shopping Centre Development Models澳大利亚购物中心发展模式historical to the present day今昔之别Michael Lloyd Chairman, The Tomlik Group Tomlik 集团主席Mall China Annual Conference Mall China 年会20 September 2004, Guangzhou广州 2004年9月20日Brief history of shopping centres in Australia澳大利亚购物中心简史First shopping centre development in Australia in the 1950s 1950年代澳大利亚第一代购物中心的崛起By the 1970’s 到1970年代时3 Major companies had emerged 三家重点企业合并Lend LeaseWestfieldAMPSuccess was questioned可行性遭质疑Retailers had existing outlets 零售商已有店面Most shopping was conducted in traditional areas 消费都在传统商圈进行Shopping centre rents were high 购物中心的租金高昂Most retail was small business 大多数的零售店都是小生意The risk 风险 Newness of the product – no history of success 购物中心属于新产品 – 没有成功历史Lack of sophistication in retail 零售消费并不精致Lack of enthusiasm for the product by many retailers 许多零售商对购物中心反应冷淡In the early 70′s, major shopping centres in Australia showed a yield of 70年代初初期，澳大利亚重点购物中心收益为13%Investors demanded a higher return 投资者要求更高的回报Higher the risk, higher the return 风险越高、回报越高Lower the risk, lower the return 风险越低、回报越低What happened over the next 25 years?接下来25年经历了什么演变？Increased Spending = Increased Turnover = Increased Rent开销增加 = 营业额增加 = 租金增加 Increased Spending开销增加 = Increased Retailer Numbers零售商数量增加= Increased Professionalism专业度增加1995: Top 10 combined GLA of 758,000 m2 1995年: 十大购物中心总GLA为 758000平方米2004: Top 10 combined GLA of 1,277,000 m2 2004年：十大购物中心总GLA为 1277000平方米- an increase of 68% 递增幅度为68%GLA is Gross Lettable Area GLA 是总可租赁面积1995: Top 20 combined GLA of 1,404,000 m2 1995年：20大购物中心总GLA为 1404000平方米2004: Top 20 combined GLA of 2,248,000 m22004年：20大购物中心总GLA为 2248000平方米- an increase of 60% 递增幅度为60%GLA is Gross Lettable Area GLA 是总可租赁面积1995: Top 10 combined turnover of $3.3 billion 1995年：十大购物中心营业额总计为33亿2004: Top 10 combined turnover of $6.2 billion2004年：十大购物中心营业额总计为6.2亿an increase of 88% 递增幅度为88%1995: Top 20 combined turnover of $6.08 billion 1995年：20大购物中心营业额总计为60.8亿2004: Top 20 combined turnover of $10.5 billion 2004