跨国公司管理1.pptxVIP

CHAPTER 1;INTRODUCTION Transnational Corporation;an enterprise (a) comprising entities in two or more countries, regardless of the legal form and fields of activity of those entities, (b) which operates under a system of decision-making permitting coherent policies and a common strategy through one or more decision-making centers, (c) in which the entities are so linked, by ownership or otherwise, that one or more of them may be able to exercise a significant influence over the activities of the others, and, in particular, to share knowledge, resources, and responsibilities with others. In 1984;Our definition of TNCs;TNCs Management;TNCs in the global economy;The degree of transnationality – a measure of the relative economic importance of foreign affiliates in total economic activity The Transnationality Index is calculated as the average of the following three ratios: foreign assets to total assets, foreign sales to total sales and foreign employment to total employment.;Other measures of transnationality;What is globalization?;Globalization of Markets;The Largest Global Markets;Globalization of Production;Global drivers;Implications for Production and Market Globalization; Globalization debate-Pro;Globalization debate-Con;Effects on Managers  Globalization: Pros Cons ;Regional Economic Integration;;Economic Integration;Case For Regional Integration;Case Against Regional Integration;Trade creation and trade diversion;Regional economic integration in Europe;Evolution of the European Union;Regional economic integration of the Americas; NAFTA;ANCOM: Andean Pact;The Mercosur ;Regional trade blocs in Asia : ASEAN;Asia Pacific Economic Cooperation;Regional Trade Blocs in Africa; Impact on business