贸易营销培训课件.pptxVIP

Chapter 3Trade MarketingWarm-up discussion: Where do you usually buy goods? Why? Where can you buy? What is marketing? Marketing is often simply viewed as advertising and selling.Marketing is much more than this and includes conducting market research, market segmentation, branding, pricing, promotion, distributing, selling the product and customer services .How to sell your products?1. Market research2. Advertising3. Promotional events4. Attending trade shows5. Customer service1. Market researchWhat information to gather and how to gather?How to analyze information?Examples of questions that