英语论文答辩陈述.pdfVIP

Good morning, all appraises committee members. I am MoLin and my supervisor isWang Yan. With her constant encouragement and guidance, I have finished my paper. Now, it is the show time. I will present my efforts to you and welcome any correction. The title of my paper is Differences Between Chinese and Western Values Viewed From The Advertising Language . With the developing globalization and the increase international trade, different culture values affect everything we do. As a media for communication , language, especially AD language has proved to be influential with regards to transmission of culture values . Studying the differences embodied in Chinese and Western advertising language would be helpful to cross-cultural understanding and it’s also a good advance to our future if we can learn and integrate the different cultural values. For the above facts, I select the subject of “Differences Between Chinese and Western Values Viewed From The Advertising Language ”as the title of my paper. I hope by studying this topic we can help to avoid cross-cultural misunderstanding, promote cross-cultural communication and have benefits to foreign language learning. Then, I will show it to you. In the main part of this paper, I divide it into five parts, as the introduction, overview of the advertising language, overview of cultural values, differences between Chinese and western values in the advertising language and the conclusion.. Part one presents an introduction to the basic concepts and the studying purpose. Part two presents the definition of The Advertising Language and its functions on culture .( generally speaking, there are 3 functions on culture, embodiment of culture ,communion of culture and dissemination of culture) Part three ，overview of the Chinese and the western values .It gives five dominant Chinese values .They are basically good, har