策略之定义-课件.pptx

Chapter 6Strategic ManagementLearning ObjectivesAfter studying this chapter, you should be able to:Define strategy 策略之定義Explain the role of environmental analysis in strategy formulation 解釋環境分析在策略規劃的角色Explain the strategic planning process 解釋策略規劃的過程Utilize strategic planning tools, such as the product life cycle model, portfolio matrix, and SWOT analysis. 利用策略規劃工具，如產品生命週期模型、組合矩陣及SWOT分析?2005 Prentice HallLearning ObjectivesAfter studying this chapter, you should be able to:Describe strategy implementation tools such as the Seven S Model. 描述如Seven S Model的履行工具Describe the differences between intended and emergent strategies. 描述預期和突發策略的相異性?2005 Prentice HallSuperiority 優越性Inimitability 不可模仿性Durability 耐久性Non-substitutability 不可代換性Appropriability 專屬性Competitive AdvantageCompetitive advantage 競爭性優點The ability of a firm to win consistently over the long term in a competitive situation. 公司贏得長期競爭的能力Competitive advantage is created through the achievement of five qualities 由五大品質達成所形成的競爭性優點?2005 Prentice HallSuperiorityFive Qualities that Lead to Competitive AdvantageSuperiority優越性Are you significantly better than your competitors? 是否優於你的競爭者 At what things are you better? 贏在何處?2005 Prentice HallInimitabilitySuperiorityFive Qualities that Lead to Competitive AdvantageInimitability不可模仿性Managers must create barriers that make it hard for others to copy their superiority advantages 管理者必須障礙來使他人不易複製其優越性的優點Culture 文化Product design 產品設計Marketing strategy 行銷策略And others 其他項目?2005 Prentice HallInimitabilitySuperiorityDurabilityFive Qualities that Lead to Competitive AdvantageDurability (long lasting) 耐久性Legally protected 法律保障Patents 專利權Copyrights 智慧財產權Brand names 品牌專利Well-established 信譽保障Brand image 品牌形象Reputation for quality 名聲的保證?2005 Prentice HallInimitabilitySuperiorityDurabilityNon-substitutabilityFive Qualities that Lead to Competitive AdvantageNon-substitutability不可代換性Can the customer’s need that you fulfill can be met by alternative means? 你所滿足的顧客需求有其他方法替代嗎Encyclopedias vs