财务动机视角下慈善捐赠行为对企业绩效的影响——基于创业板50家上市公司数据.docVIP

PAGE PAGE 29 财务动机视角下慈善捐赠行为对企业绩效的影响 ——基于创业板50家上市公司数据 摘要：随着不断增大的资源和环境压力，企业奉行的“利润最大化”原则已与如今高速发展的经济所衍生的社会责任观产生冲突。企业管理者也逐渐意识到企业行为的影响已经超过企业本身，尤其在08年汶川地震之后，不论是出于广告宣传目的还是外部补偿性财务动机，企业捐赠呈现“喷井”式增长，也促进我国慈善事业发展到了一个新阶段。鉴于此，企业如何在这捐赠热潮下，达到企业绩效与社会效益双赢的目的，这是值得关注的。 本文将企业捐赠看作是一种企业财务战略性行为，以创业板50家上市公司为研究对象，对来自2010-2014年度财务报表及年报的样本数据利用Excel和SPSS软件进行实证分析，研究企业捐赠行为下对企业绩效可能带来的影响效果。结论表明：企业当期捐赠行为对企业当期财务绩效有不显著的正面影响，并且当期捐赠对企业下一期财务绩效也有一定的积极影响。最后文章从政府、企业和民众三方面提出一些建议，以期提高企业对捐赠行为的理性认识，从而提升我国慈善事业水平。 关键词：慈善捐赠；社会责任；企业绩效； Research on the effect of corporate philanthropy on corporate performance from the perspective of financial motivation ——Based on 50 listed companies on growth enterprise market Abstract: With the increasing pressure of resources and environment, the principle of profit maximization that enterprises pursuing, is in conflict with the social responsibility view which is derived from todays rapid economic development. Enterprise managers are also gradually aware of the impact of corporate behavior has been more than the enterprise itself, especially in the 2008 years after the Wenchuan earthquake. Whether enterprise is for the purpose of advertisement or external compensatory financial motivation,its donations show a growth of blowout , and also to promote the development of charity in China to a new stage. In view of this, how the enterprise in this donation craze, achieve business performance and social benefit, which is worthy of attention. In this essay ,the corporate donation is regarded as a kind of corporate financial standing, focuses on the listed enterprises on growth enterprise market and uses the Excel and SPSS software to analyze the sample data from financial statement and annual report of the year of 2010-2014,and analyze the impact of corporate donation behavior on enterprise performance. The conclusion shows that the current donation behavior has a non-significant positive impact on the financial performance of the enterprise, and the current donation has a positive im