财经报纸在新媒体时代的发展策略分析———以《第一财经日报》为例.docVIP

财经报纸在新媒体时代的发展策略分析———以《第一财经日报》为例.doc

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PAGE PAGE 21 财经报纸在新媒体时代的发展策略分析 ———以《第一财经日报》为例 摘要:伴随科技的发展,社会的进步,传播媒体环境取得巨大变化。平面媒体日渐式微,而网络等新媒体日益壮大起来。因此对于财经报纸来说,如何在新的媒体环境中生存下来并获得新的发展成为值得探究的问题。 很多的出版社也一直致力于实施这些方式——为了持续不断的传递新闻内容并且能够更新媒介,各出版社从互联网到电子,再从移动设备到软件都做出了很大努力。但是即使将纸媒的内容搬至互联网站上,任有大多数的纸媒经营情况得不到好转。反而是一些主流的财经纸媒改革成功。还有就是一些目标消费者范围较小的专业纸媒,它们也借助新媒体对大众报纸实行了碾压,尤其在报纸的发行数量,经营收入等各方面都取得了突破。 看到他们的成就,传统媒体对新媒体的挑战也采取了积极的措施,并且采取了多种变革方案力图与新媒体达到最大程度的融合。通过分析《第一财经日报》采取的开设官方微博、新闻app、网络电子版、报网互动等转型方式,分析其特征并指出需要更改的地方,寻找财经报在新媒体时代的发展策略。 关键词:财经报纸;新媒体;媒介策略;《第一财经日报》 An analysis of the development strategy of financial newspapers in the new media era -- Take the first financial daily for Example Abstract: With the development of science and technology, social progress, the media environment has made great changes. Print media is declining, and new media such as networks are growing. So for the financial newspaper, how to survive in the new media environment and get new development into a question worth exploring. Many publishers have been committed to the implementation of these methods - in order to continue to pass the news content and to update the media, the publishers from the Internet to electronics, and then from mobile devices to software have made great efforts. But it will find that the content of the digital transfer to the network, a lot of comprehensive newspaper profit situation is not necessarily improved. But is some excellent financial newspaper to complete the gorgeous turn. Some of the smaller target readers of professional newspapers, in the market range of the original difficult to contend with the public newspaper, but they are using new media, in the scope of the issue, the number of orders, profits and other aspects of the public newspaper has made a large reversal The See their achievements, the traditional media challenges to the new media has also taken positive measures, and in the integration of new media has also done a lot of reform programs. Through the analysis of First Financial Daily to open the official

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