贝恩市场营销customersegmentation.pptxVIP

bcCustomerSegmentation Author: Laird ReedContributors: Barbara Bilodeau, Dorie KrawiecMarch 1998Copyright? 1998 Bain Company, Inc. AgendaThe customer segmentation conceptApplicationsCustomer segmentation steps segment customerschoose target segmentscreate value propositions for target segmentsdetermine profit potential of serving target segments with value propositionsExamplesneeds-basedbehavioralKey takeaways AgendaThe customer segmentation conceptApplicationsCustomer segmentation steps segment customerschoose target segmentscreate value propositions for target segmentsdeterm