企业战略管理的理论与方法(英文版).docVIP

企业战略管理的理论和方法 Theories and Methodologies in Strategic Management Chapter 1 Introduction of Strategic Management  Outline of this chapter1. Definition of strategic management (SM).2. Some key trems uesed in SM 3. Model of SM.4. Aims of SM.5. Functions and benefits of SM6. Reasons for not doing SM.7. Guildlines or principles for an effective SM. 8. Methodologies of SM9. Abilities learned and practiced in SM. 1.1 definition of SM( or SMP). Strategic management process is the full set of commitments, decisions, and actions required for a firm to achieve strategic competitiv