品牌管理目标顾客群零售模式分析.pptxVIP

“出发点”决定了基于供应链的“渠道关系”;SHOPPER FOCUSED RETAILING目标顾客群零售模式;All SFR work will be prioritized by the Consumers Hierarchy of needs and will start with focusing the customer on the target shopper;;战略决策 Strategic Decisions;Shopper Focused Retailing Process;1 - Identify Target Household “确定目标顾客群”;;;4 - Create Shopper Offering “围绕顾客群创建商品组合”;;;;;;1 - Identify Target Household;1 - Identify Target Household;1 - Identify Target Household;1 - Identify Target Household;2 - Establish Core Competency;2 - Establish Core Competency;2 - Establish Core Competency;3 - Define Value Propositions (Concept Development);3 - Define Value Propositions (Concept Development);3 - Define Value Propositions (Concept Development);3 - Define Value Propositions (Concept Development);3 - Define Value Propositions (Concept Development);Shopper Insight;4 - Create Shopper Offering;;4 - Create Shopper Offering;5 - Establish Corporate Roles, Tactics, Measures;5 - Establish Corporate Roles, Tactics, Measures;6 - Shopper Offering Assessment;6 - Shopper Offering Assessment;;ECR 是目标 - SFR 是途径;9、 人的价值，在招收诱惑的一瞬间被决定。6月-216月-21Wednesday, June 9, 2021 10、低头要有勇气，抬头要有低气。09:41:0309:41:0309:416/9/2021 9:41:03 AM 11、人总是珍惜为得到。6月-2109:41:0309:41Jun-2109-Jun-21 12、人乱于心，不宽余请。09:41:0309:41:0309:41Wednesday, June 9, 2021 13、生气是拿别人做错的事来惩罚自己。6月-216月-2109:41:0309:41:03June 9, 2021 14、抱最大的希望，作最大的努力。09 六月 20219:41:03 上午09:41:036月-21 15、一个人炫耀什么，说明他内心缺少什么。。六月 219:41 上午6月-2109:41June 9, 2021 16、业余生活要有意义，不要越轨。2021/6/9 9:41:0309:41:0309 June 2021 17、一个人即使已登上顶峰，也仍要自强不息。9:41:03 上午9:41 上午09:41:036月-21