战略管理与战略竞争力.pptxVIP

1;2;Overview: Eight content areas (cont’d) 概要: 八大领域 (续）;4;Case study: Nature of Competition: Boeing vs. Airbus案例分析----竞争力的特性: 波音与空中客车;6;1. Nature of Competition: Basic concepts竞争力的特性: 基本概念;8;9;10;11;12;3. 21st Century Competitive Landscape  21世纪竞争格局;14;15;16;3. 21st Century Competitive Landscape  21世纪竞争格局;18;3. 21st Century Competitive Landscape  21世纪竞争格局;20;21;22;23;4. Industrial Organizational (I/O) Model of Above-Average Returns (AAR)超额利润的行业组织模型(AAR);25;26;27;28;29;5. The Resource-Based Model of AAR超额利润的资源基础模型;31;5. T