勒妮·莫博涅-详解.docxVIP

? ? ? ? ? 勒妮·莫博涅-详解 ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? 本条目包含过多不是中文的内容，欢迎协助翻译。 若已有相当内容译为中文，可迳自去除本模板。 勒妮·莫博涅(Renee Mauborgne) 勒妮·莫博涅(Renee Mauborgne)——国际畅销书《蓝海战略》的作者之一，蓝海战略思想提出者之一。 目录 1 勒妮·莫博涅简介 2 勒妮·莫博涅的学术研究和贡献 3 蓝海战略理论的提出 勒妮·莫博涅简介 　　勒妮·莫博涅是欧洲管理学院INSEAD杰出研究员，INSEAD的法国枫丹白露校区策略和管理教授，以及世界经济论坛研究员。 　　金教授和莫博涅教授都是价值创新网络(Value Innovation Network，VIN)的缔造者，这个网络是由价值创新系列感念的实践者组成的全球社团。他们也是设在新加坡的价值创新行动库(Value Innovation Action Tank，VIAT)的董事会成员。 　　勒妮·莫博涅和金伟灿（W. Chan Kim）作为合作伙伴，合著《蓝海战略》，而且是价值创新网络(Value Innovation Network，VIN)的缔造者，曾获国际商学院和艾德瑞吉?海恩斯国际商业纪念信托组织对国际企业界最佳原创报告颁发的艾德瑞吉·海恩斯奖。 　　Renée Mauborgne is Co-Founder and Co-Director of the INSEAD Blue Ocean Strategy Institute and The INSEAD Distinguished Fellow and a professor of strategy at INSEAD, France (the worlds second largest business school). She was born in the United States. 　　Mauborgne is a Fellow of the World Economic Forum. Her Harvard Business Review articles, co-authored with W. Chan Kim, are worldwide bestsellers and have sold over half a million reprints. Their Value Innovation and Fair Process articles were selected as among the best classic articles ever published in Harvard Business Review. They have co-authored articles in The Wall Street Journal, The Wall Street Journal Europe, The New York Times and The Financial Times amongst others. 　　Mauborgne has published numerous articles on strategy and managing the multinational which can be found in: Academy of Management Journal, Management Science, Organization Science, Strategic Management Journal, Administrative Science Quarterly, Journal of International Business Studies, Harvard Business Review, Sloan Management Review and others. She is the co-author of Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant (Harvard Business School Press, 2005). Blue Ocean Strategy has become an International Bestseller, after reaching the Wall Street Journal Bestseller, BusinessWeek Bestseller, and National (American) Bestseller status. It