奥美经典之作：从无到有创建品牌(ppt61页)课件课件.pptVIP

Brand Concept (Cont’d)品牌概念 A left bank café Coffee from Paris - from a café on the left bank of the Seine - a place full of atmosphere, a haunt of poets and philosophers 左岸咖啡馆 这咖啡来自巴黎塞纳河左岸一家充满人 文气氛的咖啡馆，一个诗人、哲学家喜 欢去的地方。 第三十页，编辑于星期六：二十点 分。 10 Downing Street Coffee from the kitchen of the British prime minister’s residence, a place where coffee is prepared for VIP visitors every day. 唐宁街10号 这咖啡来自英国首相官邸厨房，平日 在这里准备招待贵宾的咖啡。 Brand Concept (Cont’d)品牌概念 第三十一页，编辑于星期六：二十点 分。 Brand Concept (Cont’d)品牌概念 It became apparent that most people felt that the coffee from a