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创业计划书 ,app
篇一： aPP创业计划书
** 软件开发有限责任公司
创业规划书
目录
一、执行总结
1.1 公司描述 ····················································1
1.1.1 公司简介 ·················································1
1.1.2 公司组织结构 ·············································1
1.1.3 公司战略目标 ·············································2
1.1.4 企业文化 ·················································3
1.2 项目及产品服务介绍 ··········································3
1.2.1 产品服务 ·················································3
1.2.2 技术描述 ···············································3·
电子商务类型技术描述 ····································3 地方门户类型技
术 描 述 ····································4 服 务 行 业 类 型 技 术 描
述 ···································5· 产 品 展 示 类 型 技 术 描
述 ···································6·
1.2.3 盈利模式介绍 ·············································7
1.3 商业模式及盈利预测 ··········································7
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二、产业背景 ······················································8·
三、 aPP市场分析
3.1 微观环境分析 ···············································8
3.1.1 竞争对手分析 ···········································8
3.1.2 消费者分析 ············································8
3.2 宏观环境分析 ···············································8
3.2.1 市场经济发展 ·········································8·
3.2.2 网络技术发展 ·········································9·
3.3 优劣势分析 ················································9·
3.4 结论 ······················································9·
四、竞争分析
4.1 竞争描述 ···················································9·
4.2 产品进入目标市场分析 ·······································10
4.3 主要竞争对手情况 ···
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