科技企业多元化经营战略对企业价值的影响信息技术ppt模板.doc

PAGE PAGE 34 科技企业多元化经营战略对企业价值的影响 摘要 多元化经营战略是企业发展到一定阶段需要特别重视的一个发展战略。并且，多元化战略的实施与包括投资人、债权人和企业管理者等的相关人员的利益，是密不可分的，并且，也深刻影响着企业的未来发展前途和企业的市场价值。根据调查发现，自从建立了我国的证券市场，我国的企业都在积极的进行资产重组活动，尤其是科技型的企业，收到了来自证券市场的影响更甚。因此，科技型企业为了应对市场的冲击，不断进行战略调整，其中就有众多企业进行了多元化经营战略。然而，只有少数一部分企业成功转型，而一些科技型企业盲目进行多元化经营战略，从而导致了整个企业市场定位错误，最终濒临破产。因此，对于研究科技型企业该如何进行多元化战略，和研究多元化战略是如何影响整个企业价值的，都是刻不容缓的。 本文选取了我国的典型科技型企业为研究样本,通过了解科技型企业时如何进行多元化经营，以及利用各种企业管理理论来说明企业花费了哪些人力物力等资源和成本费用，以实施多元化的经营战略的方式，达到扩大企业规模，增加利润的目的。另外回顾了度量多元化的指标，以及如何建立和计算企业的价值指标。 通过选取上海天玑科技和青岛海尔集团的相关数据进行分析，对相关的内生性变量的影响加以控制,检验了以上海科技企业为例的科技企业价值和多元化经营的相关关系。在发现这一现象之后,本文主要从四个方面对其进行了解释。最后，对企业该如何应对多元化战略的选择提出了几点建议。 关键词：多元化经营，经营业绩检验，市场反馈 The impact of technological business diversification strategy on Firm Value ABSTRACT With the development of modern enterprise management theory, it is a diversified business enterprise of the major strategic decisions, directly related to the vital interests, including investors, creditors, managers and a series of stakeholders, and the market value of the enterprise future development prospects has a critical influence. Since the establishment of Chinas securities market, asset restructuring activities endless, listed companies frequently involve diversification, although many of them successful, but blind diversified business performance landslide caused trouble even bankrupt companies are not uncommon. It must be noted, investors, corporate management and supervisory authorities of listed companies to diversify the enterprise value of understanding what impact has not enough, which makes the listed company concerned Relation between Diversification and Enterprise Value related Research is becoming increasingly important. In this paper, our science and technology enterprises as the research object, from the definition of diversification, enterprise management theory to a wide range of benefits and costs of motivation and obtain the necessary condition for success and possible diversification, diversification of busines