新媒体下的谣言传播.docVIP

PAGE PAGE 17 新媒体下的谣言传播 摘要：谣言自古有之，谣言的产生是多方面综合作用的结果，有社会环境，信息传播技术，媒介技术，公民素质等多方面因素。目前中国社会矛盾尖锐，各种突发事件接踵而至，而谣言也与之相伴而生。谣言严重扰乱了人们的生活秩序，影响了社会生活的稳定，业界和学界都给予极大关注。新媒体环境下，谣言在传播渠道，传播内容，传播速度，传播效果等方面都有着产生了深刻的变化。新媒体助推谣言滋生的同时，也是辟谣的最佳阵地，因此新媒体下的谣言传播研究对我们理性应对谣言有重要意义。 本文第一部分是概念界定，主要说明什么是新媒体，什么是谣言；第二部分主要析了谣言传播的产生的多方面原因以及助推因素；第三部分贯穿案例说明了在新媒体环境下谣言的新特点新趋势；最后对科学应对谣言提出了一些想法和建议。 关键词： 新媒体技术；匿名化；舆论领袖；群体极化；辟谣；信息公开 Rumors spread under new media Abstract: Rumors since ancient times, rumors are the result of a wide range of comprehensive effects, social environment, information dissemination technology, media technology, civic quality and other factors. At present, Chinas social contradictions are sharp, all kinds of emergencies followed, and rumors accompanied by students. Rumors seriously disrupted the peoples life order, affecting the stability of social life, the industry and academia have given great attention. New media environment, rumors in the dissemination of channels, dissemination of content, speed of transmission, dissemination of effects, etc. have had a profound change. New media boost rumors at the same time, but also the rumor of the best position, so the rumor spread of new media research on our rational response rumors are important. The first part of this article is the concept of definition, the main description of what is the new media, what is rumors; the second part of the main rumors of the spread of the various causes and boost factors; the third part through the case illustrates the rumors in the new media environment The new trend of new features; Finally, the scientific response to rumors put forward some ideas and suggestions. Keywords: New media technology; anonymity; opinion leaders; group polarization; rumor; information disclosure 概念界定 什么是新媒体 美国《连线》杂志对新媒体的定义“所有人对所有人的传播”。“所有人对所有人的传播”即新媒体具有传统人际传播和大众传播的复合型传播特点。新媒体的传播特点就是人际传播和大众传播的复合型传播特点。 新媒体是在人类第三次工业革命，即数字化革命的基础上发展出现的。它诞生于信息的数字化处理技术和网络传播技术基础之上。其形态如手机短信和彩信、网络博客、微博、数字杂志、移动电视等。新媒体技术的使用和普及，使新媒体跨越了时空限制，使世界真正缩小成一个“地球村”。而