新媒体与传统媒体的融合发展策略研究.docVIP

PAGE PAGE 18 新媒体与传统媒体的融合发展策略研究 ——以《人民日报》为例 摘要 随着时代的发展与社会的进步，电子计算机、互联网等技术不停成长发展。传统媒体现正朝着新媒体的时代方向发展着，新媒体在现代化的作用逐步加深，传统和新媒体的分界线也正在逐渐的缩小甚至可以忽略。正因为这些媒体的不断发展和壮大，我国的报纸、电视媒体每向前迈出一步都非常艰难，处境或行动也十分艰难。在信息技术快速发展的今天，怎么样更好的展现出传统媒体的优点已经成为时下讨论的热点话题。在现如今新事物快速发展的情况下下，传统和新的结合是必然的。论文第一部分阐述了两个媒体的优点和缺点；第二部分讲述了传统媒体《人民日报》如何应对新媒体带来的冲击,进行传统媒体与当今客户端结合发展是报纸，电视，广播等面对的问题。第三部分，经过对上述内容的研究分析，发现两者相兼容时有可能存在的问题，并对应提出自己的解决办法。最后得出结论，新老媒体的融合必须取长补短，相辅相成，这样才能实现纸媒的数字化转型，实现手机，平板，电脑和报纸电视的有效兼并，最终达到一个和谐发展的地步，实现创新的最大化。 关键词新媒体；传统媒体；融合发展；人民日报 Convergence Of New Media And Traditional Media Strategy ——WITH Peoples Daily AS AN EXAMPLE ABSTRACT With the development and progress, computer, Internet and other technological society constantly grow and develop. Traditional media is now developing in the era of the direction of new media, new media gradually deepened in modern, traditional and new media, the dividing line is gradually reduced or even negligible. Because of the continuous development and growth of these media, Chinas newspapers, television and media every forward step taken is very difficult, very difficult situation or action. The rapid development of information technology today, how better to show the advantages of traditional media has become a hot topic of discussion nowadays. In the case of the rapid development of new things today, the traditional and the new combination is inevitable. The first part describes the advantages and disadvantages of the two media; The second part of the traditional media, Peoples Daily how to deal with the impact of new media, traditional media and carried out with the development of todays client is the issue newspapers, television, radio and other face. The third part, through research on the above analysis, found possible problems when the two are compatible, and corresponds to put forward their own solutions. Concluded, the fusion of old and new media, must learn from each other, complement each other, so as to realize the digital transformation of paper media, ef