厦门市跨境电商的市场分析与发展趋势研究.docxVIP

厦门市跨境电商的市场分析与发展趋势研究 摘要 在互联网快速发展的过程当中，世界范围内不同国家之间的政治经济贸易往 来程度不断加深，世界范围内，电子商务也已经进入到了全新的发展阶段，在此形 式下，世界经济格局也正潜移默化的发生变化，其新型贸易形式逐渐发挥着举足 轻重的作用。而这股潮流也极力地推动了我国电商贸易的发展，使其跨境贸易逐 步转型。在电子商务贸易发展的过程当中，厦门市是我国重要的试点城市之一， 扮演着十分重要的角色，同时，作为福建自贸区的重要组成，在跨境电商的助力下, 不仅能够推进当地企业获得飞速腾飞，实现产业升级，能够为当地经济发展提供 特定的推动力量，同时，当地的外贸基本优势也发挥着重要作用，厦门有着对台 的地理位置优势，同时交通便捷，为其奠定了发展根基，为自由贸易经济提供了 增长空间。这些年国外大型平台强势崛起，亚马逊公司成为福布斯2020年全球品 牌价值100强，排名第四。 在研究过程当中，本文将重点放在跨境电子商务发展的情况上，找出现阶段 跨越的商务方面出现的各种问题以及当前厦门市跨境电商的现状，介绍了厦门近 几年人均GDP情况，经济总量，国民消费，人口总量。分析了厦门目前市场的大背景, 着重分析了目前的电商环境。厦门市近几年来政策的支持，有效的激励了市场。最 后阐述了目前厦门市跨境电商的前景,发展空间大。 关键1司：跨境电商；厦门市；发展前景 Abstract In the process of the rapid development of the Internet, the degree of political, economic and trade exchanges between different countries around the world has continued to deepen. Worldwide, e-commerce has also entered a new stage of development. Under this form, the world economic structure is also imperceptibly changing. The new forms of trade have gradually played a pivotal role. This trend has also strongly promoted the development of my countrys e-commerce trade and gradually transformed its cross-border trade. In the process of e-commerce trade development, Xiamen City is one of the important pilot cities in my country and plays a very important role. At the same time, as an important component of the Fujian Free Trade Zone, with the help of cross-border e-commerce, it can not only promote The rapid development of local enterprises and the realization of industrial upgrades can provide specific driving forces for local economic development. At the same time, the basic advantages of local foreign trade also play an important role. Xiamen has a geographical advantage over Taiwan and convenient transportation. The foundation for development has been established and the free trade economy has provided room for growth. In recent years, large-scale foreign platforms have risen strongly, and Amazon has become the Forbes Top 100 Global Brand Value in 2020, ranking fourth. In the